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Real Estate

As a reporter for Dow Jones and The Wall Street Journal, I wrote about the housing and mortgage markets in the height of the 2007-2008 credit crisis. I come from a family of property owners and understand the intricacies of the market; I have the expertise to tell your story. I work with global real estate companies, individual agents and associated professionals, such as real estate attorneys, bookkeepers and CPAs, on their content. I can revamp your website, help you launch a newsletter, and write blogs, copy for brochures, property descriptions and client bios.
 

ARTICLES

Going From Banking to Building Communities
Marvin Wilmoth is using his banking know-how—and the relationship he built with J.P. Morgan—to give sustainable communities a fighting chance.
JPMorgan Chase & Co.

Six Steps to Leveraging Your Listings for a Win-Win Experience
In today’s competitive, high-demand market, listings and leads have become more important than ever as buyers continue to vie for the best properties.
Keller Williams

Bring Boundless Opportunities to Your Biz with Expansion: Adam Hergenrother’s Story
Hergenrother’s secret is smart expansion, or as he likes to say, growing a team without borders.
Keller Williams

Wealth Building and Relationships: The Incorvaia Team’s Exponential Growth Elixir
The Cleveland-based Incorvaias have tapped into every aspect of the Keller Williams universe – from profit share, to leadership, models, and systems – leading them to experience exponential growth along the way.
Keller Williams

Why You Should Make Over Your Traditional Database into a Smart Database
A smart database is one that lets you have planned and meaningful communications with clients and potential clients and build relationships with them over time.
OutFront magazine

Puerto Rico Se Llevanta
Puerto Rico Rise Up.
OutFront magazine

How to Create a Healthy Home Environment
More homeowners are making the switch to healthier, eco-friendly paint and home improvement products to increase their well-being and help the environment. 
ECOS Paints

No Mountain Too High
After 13 hours and 13 minutes of non-stop vertical climbing, a year of grueling training, and one failed attempt, KW MAPS coach Abraham Shreve heaved himself over the top of El Capitan.
OutFront magazine

Home-Mortgage Rates’ Next Stop: Below 5%
Fed’s buying plan helps the market; latest survey puts the average on 30-year loan at 5.10%.
The Wall Street Journal

Tell your story like a Fortune 500 Company
Keller Williams associate Julie Hopkins of Park City, Utah knows the power of a sound and consistent marketing plan, and it starts with writing your story.
OutFront magazine 

Apartment adventures
A dispatch on apartment living from freelance writer Deborah Lynn Blumberg.
Newsday

How I got my apartment / Stacey Whitaker
A regular column on how New Yorkers found the apartment of their dreams.
Newsday

Telling true tall tales at museum’s new home
New York’s Skyscraper Museum is one of the only museums in the world to focus specifically on architecture.
Downtown Express

BLOGS

Women in Real Estate: More Than 100 Years of Impact
According to NAR’s 2020 Members Profile, 64% of all Realtors in the industry are women. At Keller Williams, they’re also thriving.
Keller Williams

How the KW Boise Market Center Grew Five Times in Two Years
The center has grown to nearly 800 agents and $1 million in profitability.
Keller Williams

Abundance, Profitability, Growth: One Agent Reflects on Her Return to KW
To be happy and successful, you need a culture that lets you be yourself, supports limitless growth, and helps you recoup valuable time while making more money.
Keller Williams

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